Ganado, Arizona, is a census-designated area in Apache County and a chapter in the Navajo Nation. The Hubbell Trading Post National Historic Site in Ganado is maintained as an example of a 19th century trading post. From the early 1900s demand for Ganado-produced fine rugs and blankets has grown steadily and has become world-famous since Juan Lorenzo Hubbell began fostering the art and marketplace at his trading post.
Born to an Anglo father, and Spanish mother, Hubbell was raised in New Mexico. He was twenty three when he relocated to Ganado in 1876. At one time, he operated over 20 Trading Posts across the Central Navajo Nation. He died in 1930 and his youngest son, Roman Hubbell, assumed management duties of the trading post. He contributed to encouraging the Ganado textile market and local Navajo weaving houses.
When Hubbell set out to motivate weavers to match his vision for new and unique Navajo rugs, he set them to task based on paintings he found especially moving. The first style developed was the “Ganado Red, a design with deep red dyed wools modeled after paintings by the renowned artist E.A. Burbank. Today’s Ganado rugs still feature the deep red backgrounds with accents of black, grey, white and brown. They can often be found with, black borders, serrated diamond designs in the middle, and “stair step” designs in each corner.